Market Research

Looking for some opinions on box design and product, is this something you feel would be a quality product you would spend money on? Please bare in mind the target audience, those collecting British or RAF models, also retro collectors. I know they don't appeal to everyone, just trying to get some feedback on the presentation of the product and what level of quality you think it is, how much would you expect to pay for 1:200 models like this etc? Where would you expect to buy it etc. The box has a magnetic snap close lid and product information on the bottom. Any feedback on this would be helpful!

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Comment by AM on June 16, 2012 at 8:12pm: Hello Ben.... I do have a little concern about the market survey you are trying to conduct. Most of the questions you have asked on this blog post should have the answers provided first by yourself.

You need to decide what you are going to sell, how much you are going to sell it for, where are going to sell it, and finally how you will get people to know about it and want to buy it. This is what we call the marketing mix or 4 Ps (Product, Price, Place and Promotion).

I think a better way of doing your market research is to answer the questions you have asked yourself. Once you have done so, you can post the material on MAC and people will then provide you with accurate feedback. We can't answer your questions right now because all what we have seen here is just a single model and a package.

I hope you find this piece of advice useful :).

Market Research

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